I design how brands talk .

Brand copywriter and content strategist with 8+ years of experience shaping how brands sound, feel, and connect. From B2B SaaS to bestselling cookbooks, I build the voice frameworks and editorial systems that make brands unmistakable.

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Get in Touch More About Me

Brands I've written for

← pretty cool, right?

5M+

Cookbook copies sold with copy I authored

3M+

Social followers I wrote for daily

Years shaping brand voice

Channels managed weekly

^ the good stuff

What I Bring

I treat copy as a design discipline. Here's the toolkit.

Copywriting

B2B and B2C web copy, UX writing, long-form content, campaign messaging, product packaging, and push notifications. If it uses words, I've written it.

Content Strategy

Editorial calendars, content architecture, pillar pages, topic clusters, integrated campaign planning, and multi-channel repurposing.

Brand Voice

Style guide development, tone of voice frameworks, copy QA, and the kind of obsessive consistency that keeps a brand recognisable everywhere.

Tools & Platforms

Contentful, WordPress, Figma, ClickUp, Notion, SEMRush, Google Analytics, Adobe InDesign, and AI tools including Claude, Perplexity, and Gemini.

"Ellie is incredibly talented and a genuine joy to work with. She initially came on board to help with copy, but quickly volunteered to take on more — jumping into Contentful to build out web pages so I wasn't a bottleneck. She absolutely ran with it. She also figured out some imagery with AI and got the job done. She's someone you can trust to take ownership and deliver. "

Libby Lienhoop

Principal Sales Product Marketing Manager, ClickUp

"Ellie was quite literally the voice of Pinch of Nom. She fiercely guarded our brand tone, ensuring it stayed consistent whether she was writing recipes for our bestselling cookbooks, crafting email campaigns, or creating copy for product launches. She's an incredibly skilled copywriter and content strategist who took real care and pride in everything she produced. Our tone is something highly commended both internally and externally, and none of that would have been possible without her. Beyond the writing itself, Ellie brought strategic thinking to how we planned and delivered content across channels — she didn't just execute, she shaped the direction ."

Sophie Fryer

Marketing Director, Pinch of Nom

How I Work

Discovery

We start by digging deep. I interview your team, review your current materials, and understand your audience's core problems and desires.

Strategy

Before writing a single word, we define the angle. I build the framework, tone guidelines, and messaging hierarchy.

final step

Execution

With a solid foundation in place, I draft, refine, and deliver copy that hits the mark and sounds unmistakably like you.

Let's talk about
your next hire.

Whether you need a brand copywriter, a content strategist, or someone who can do both — I'd love to hear from you.

Get in Touch byelliedrinkwater@gmail.com

do it! →