Ellie Drinkwater

“Ellie Drinkwater is a standout copywriter: sharp, strategic, and consistently dependable. She has a rare ability to take complex ideas and turn them into clear, compelling messaging that actually moves work forward. She asks the right questions early, collaborates smoothly with stakeholders, and delivers polished copy that's on-brief and on-time. If you need someone who can elevate a narrative while keeping it grounded in real audience needs, Ellie is exactly that person.”

“I worked with Ellie on Brain MAX, Talk to Text, and SyncUps. From day one, she immersed herself in the process. She took ownership from wireframing through to launch, collaborating closely with product and design to shape how we communicate with users at every touchpoint. Ellie brings a big-picture, product mindset to copy, and that's rare. The clearest example of this was her work on Brain MAX, where she shaped most of the brand's key touchpoints: onboarding copy, in-app copy, micro-copy for push notifications, landing page copy, and the external campaign messaging.”

“Ellie joined us as a Technical Author and quickly proved she was capable of far more. She moved from writing instruction manuals to refining packaging copy alongside our design team, and before long had established herself as our trusty in-house copywriter. From there, she took ownership of brand consistency across a portfolio of 11+ brands, including Russell Hobbs, Salter, and Beldray. She ensured every touchpoint felt cohesive, whether it was print packaging, instruction manuals or press releases. She also helped shape Ultimate Products' own corporate identity, by building out our website and LinkedIn presence, and managed our first translations database for global markets. As the team grew, she mentored junior copywriters and helped codify our best practice standards — she was always thinking about how to make the whole operation stronger, not just her own output. Ellie sees the bigger picture, without forgetting how much the details matter.”

“Ellie and I worked closely on email strategy for Pinch of Nom's biggest moments — book launches, product launches, and meal plan campaigns. She strategised and crafted every email with real care, and nailed it every time, even with tight turnarounds. An invaluable team member.”

“I worked with Ellie across loads of projects at Ultimate Products and she was always someone I could rely on to push things that bit further. She just got it creatively. She understood what I was trying to achieve visually and her copy genuinely elevated the design work. Whether it was print packaging for Russell Hobbs or digital assets for Beldray, she knew exactly how to land the messaging and get the tone right for each brand. What stood out most was that she really cared about the final output. Even while managing 10+ brands, the quality never slipped. If you want a copywriter who makes your life easier and strengthens the work, Ellie's the one.”

“Ellie is an exceptionally creative, talented and strategic content writer. In our time working together she never failed to bring ideas to the table that strengthened campaigns, elevated storytelling and resonated with the audience. Across print, web, email and social her words brought the products to life, drove engagement and helped us to meet marketing targets. She works quickly, accurately and consistently, and I'd love the opportunity to work together again in the future.”

“Ellie is one of the best copywriters I've worked with. We worked closely on Pinch of Nom's social content, where she consistently delivered brilliant copy with a perfect tone of voice. When brainstorming content ideas, she always brought a fresh and interesting perspective. She refined any copy I shared with her and offered thoughtful, constructive feedback that improved our social content performance. On top of that, Ellie was an absolute pleasure to work with and a very valuable part of the team.”